 Who Will You Choose To Sell Your Home?
If you make the wrong choice you could cost yourself tens of thousands and months of frustration. It happens all too often. Folks like you decide they’re going to sell and they list with a relative, a friend, or the first Realtor they talk to. Surveys show 62% of home sellers list with the first agent they contact.
It’s risking way too much!
Here's a question to ask yourself, would you invest in a business venture with this person? That's the way you need to look at selling your home. It’s a business venture. When you enter the market to sell your home… you’re in business. You’re in the business of selling your home. And the person you choose should be a worthy business partner.
There are two types of agents.
Salesperson - agent who puts sign in yard, puts your home on the MLS (Multiple Listing Service), shows home a few times and hopes. Someone who gets 20-25 new calls a month. (Based on industry surveys, the average agent generates 21.7 new calls per month.)
Then there’s the…Marketing Strategist
 A Marketing Strategist is an agent who is a good salesperson but also understands high-impact advertising, uses innovative new marketing technology, and aggressively markets your property to generate hundreds of inquiries. With hundreds of inquiries, the marketing strategist increases the odds of selling your home exponentially.
The average agent in our market, combining all their advertising and promotional efforts, generates 20-25 calls per month. With my High Impact Marketing Program, I generate 2-3 times as many interested new prospects as the average real estate “salesperson” in our market. Why? Because, I focus on marketing strategy. I’m a real estate “marketing strategist.” With 2-3 times as many interested new prospects, doesn’t it make sense that I would have a much higher probability of selling your home faster and for more money?
A detailed explanation of my proven and guaranteed marketing plan follows:
Flexible Listing Agreement In most cases, if a home is priced right and if the marketing agent performs diligently the home should sell within 6 months. However, if you're in a hurry, I can I guarantee I’ll sell your home in 90 days or I’ll pay you $1000 at closing. Also, if you find a buyer on your own and sell your home yourself while I have it listed, you don’t need to pay me. Also, you can cancel your listing agreement at any time, prior to accepting an offer to purchase your home if I do not perform to the agreed on marketing plan. Prepare CMA to Establish Market Value One of the most important things to do when successfully marketing a home is to properly ascertain the correct market value. The first few weeks of a marketing plan are the most active and it is very important that the initial price will capture the attention of the market. There are many buyers working with agents that have seen all available homes in their price range and are waiting for new selections to become available. In our market homes sell for an average of 97% of their listed price. Four factors determine how fast a home will sell. These factors are PRICE, LOCATION, CONDITION, and MARKETING. You are in control of two of these factors. You can change the condition by investing money in improvements and you are in control of what you price your house at. You can not change location but I can change marketing. That is where my proven marketing plan can help you. A detailed Comparative Market Analysis will provide a comprehensive and illustrative view of the market by comparing your home and its attributes to similar actively listed homes, recently sold homes and those homes that were listed and failed to sell. Staging  Preparing your home to sell is called "staging". When selling we want to accentuate the homes positive features and make it sparkle. We will go about getting your home ready to sell the way you would go about getting your car ready to sell. We'll clean, paint, prune, de-clutter and make it look like a "model home". Vacant homes also sell faster when staged with nice furniture. We'll help you determine which fix-ups are really important and which ones won't be noticed by a potential Buyer or won't bring you a return on your investment. See here for more info on staging. Take Digital Photos and Video for E-Marketing By making use of a digital camera and camcorder, pictures AND VIDEO of every home marketed can be immediately distributed electronically to fellow agents and prospective buyers. 
 360 Degree Virtual Tour Creation
A virtual tour has been shown to be twice as likely to be seen by Internet visitors and since more than 84% of potential buyers start their MLS home search on the Internet, this means added exposure for selling your home. And that means a quicker sale and more money. I also create a “Home Showcase” CD with the Virtual Tour on it. Buyers love the convenience of virtual tours. More Buyers will view a property with a virtual tour on the web. On average, Agents who don’t use virtual tours show twice as many homes to each buyer before a purchase decision is reached. While a virtual tour will never be a substitute for a personal walkthrough, it is an essential first step for helping a buyer hone in on the listings that fit their needs and taste. With a virtual tour, a buyer can very quickly determine if they are interested in taking the next step of making an appointment to go out and visit a listing. Buyers who have taken a virtual tour before they arrive already have a general idea of what they are going to see, and are often more focused and prepared to do business.  24 Hour Recorded Hotline Number
I’ll place a toll free number on the sign in your yard and your flyers. When people call they get more information about your home and I capture their phone number and give them a follow up call. People like this because they don't have to speak with an agent. Place Eye Catching Sign and Wireless Lockbox Home sellers can be assured that the yard sign marketing their home will be eye catching and displayed with a flyer box for information distribution. Today's electronic lockbox access system, which I utilize, provides convenient access so we don't miss out on any potential buyers and the lockbox emailed me every night to inform of that day's showings. Weekly activity reports are provided to home sellers.  Create Property Brochures That People Will Hold On To
Many buyers will drive through neighborhoods and select homes of interest before calling a REALTOR. By providing flyers in a flyer distribution box on our yard signs we are able to generate interest in your home. Additionally, the added service to buyers creates a perception of professionalism and increases the chance that they will call me to show your home.
 Your Home’s Own Web Site ie: 1234Hunington.com
I create a personal website just for your home so interested buyers can gather information about the home, the area, or surrounding schools. It’s like having an agent work for you 24/7.
Property Business Cards Business cards of your home to include in mailers and for you to pass out. These cards encourage people to refer others to your property and give them an easy, 24-hour FREE recording to call on your property! Mini Feature Signs As a buyer walks through your home, the mini feature signs point out important features of your home that may not be obvious during a casual walk-through. Your home will have maximum value to a buyer who knows all the good points of your home while they are still there.
 Home Information Binder
I’ll create this binder to showcase your home as well as the area demographics to prospective buyers, addressing questions about the neighborhood, schools, utilities, and mechanical items and much more.
 Display Mortgage Options for Prospective Purchasers
With a close association to the best and most aggressive lending institutions and mortgage brokers, I can help with a wide variety of financing options. With attractive loan programs, your home will be affordable to more buyers. Sellers can be assured in the knowledge that their buyer has been pre-qualified and that the buyers will have access to the money needed for a successful closing.
Place in MLS with Photos
 The Multiple Listing Services (MLS) is at the heart of every agent’s marketing plan. While its effectiveness is well known, it is what agents do beyond the MLS that set them apart. To help capture the initial interest of prospective buyers and agents, every home marketed is placed into the Multiple Listing Services with the maximum number of pictures and text. When a home is first listed in MLS, agents looking for similar homes are notified automatically. For this reason it is important that digital photos are uploaded at the home's initial offering.
 Immediate Inclusion in Realtor.com
Over 82% of home buyers desire photos and detailed property descriptions online so I give them what they want! Internet technology is at the center of this proven marketing plan. One component is Realtor.com which has over 4.2 million unique users per month, more than 10 times the number of unique users as its nearest competitor's homes for sale section. For homes over $250,000 I pay extra for Showcase Ads and Featured Homes display of your home to potential buyers before they see most of your competitors' homes in their local market. Homes that are marketed using the REALTOR.com® Featured Homes™ Marketing System get 10 times more exposure, on average - no other real estate marketing system gives you the ability to capture audience share in such an effective way. Promote Your Home on Multiple Home Search Sites Your home’s information will also be featured in the Real Estate sections of the following websites and search engines for exposure to many more prospective home Buyers. We have linked the virtual tour to all of the search engines that provide for virtual tour links.  Realtor.com
Bcsrealtor.com
ActiveRain.com
Zillow.com
Yahoo.com
Trulia.com
Base.Google.com
Craigslist.com
Backpage.com
Myspace.com
Kijii.com
ClassifiedFlierAds.com
Point2Homes.com
Livedeal.com
Hotpads.com
Vast.com
CLRSearch.com
CyberHomes.com
Oodle.com
Houselocator.com
Frontdoor.com
House.com
MSN Real Estate
AOL.com
In addition to featuring my listings on the major real estate portals, every home I market is featured on my personal web site, AnnetteThompson.com. My website is vigorously promoted through search engines, links to other popular sites, and on every printed piece and every email sent.
 Mail Just Listed Postcards
Because your neighbors are the only people that understand the benefits of owning a home in your neighborhood as well as you do, at your request I will mail the JUST LISTED picture postcards of your home. This often produces leads in one of two ways. Many neighbors may know someone who would like to move into the area. Often neighbors who may have a growing family will need to move up to a larger home and would like to stay in the same neighborhood and or school district. Similarly, empty nesters may want to stay in the same neighborhood but would like to move to a smaller home.  Hold Agent Open House
These are generally held within the first two weeks of listing the property. They are designed to open the house to the local real estate agents so that they may preview the property easily. We do this by offering them lunch (provided by me). I also ask them to fill out an opinion form regarding pricing and the condition of the property – later, we go over their forms to see if there are any ideas that would assist you in obtaining the best possible price.   Advertise Public Open House in Bryan College Station Eagle
At your request, I will conduct open houses, which will be advertised in the Eagle Newspaper and on the internet. A complete information packet with all pertinent information is distributed at each open house so that visitors can bring the home to potential decision makers.  Ugly Yellow Signs
In addition to the company “For Sale” sign, in neighborhoods where this marketing technique would be of benefit, we put up a second sign saying “Zero Down Payment - Free Recorded Message”. The purpose of the “Ugly Yellow” sign is to penetrate the advertising “protective armor” of the Buyer and get them to take action by calling the free recorded message. Direct marketing research has shown that because it doesn't look like an ad, people are more likely to call. When prospective Buyers, even ones who can afford to pay cash, see this sign they say, “How do they do that?” or “I want to learn about this house!” and then call the free recorded message. Research indicates this is an effective source of prospects for your property. urprising as it seems, we get comments from Buyers saying how glad they are that we put terms on our signs and they didn’t know how affordable a home could be. What could this mean to you? Instead of Buyers driving past your home and all the other properties with just a “For Sale” sign, they may take a closer look. Communicate Regularly with Progress Reports It can be frustrating when trying to sell a home without the benefit of market updates and feedback from each showing of your home. During the entire process of the marketing plan each home seller is provided with a list of showings and feedback from the REALTOR who shows their home. Home sellers are also provided with weekly market activity updates showing recent sales of competing homes or new competing homes entering the market. This is an effective tool in evaluating the effectiveness of marketing efforts and the markets' response to the home and its price. I will call or email you with updates at least once a week or you can fire me! Adjust Marketing Plan Accordingly No one seller or property is exactly the same. If there is anything missing from our marketing that the seller wants we'll accommodate them the best we can. If they don't want something in our standard marketing plan, we can remove it. If something isn't working quite the way we intended we will adjust our plan to suite the seller and their property. |